Safeguarding Intangible Assets

by Michael D. Moberly

Safeguarding Intangible Assets provides strategies for preserving and enhancing a company's intangible assets to increase its profitability, competitiveness, and sustainability. Intangible assets such as patents, trademarks, copyrights, methodologies, and brand typically account for 80 percent of an organization's value and revenue. There are many forces making it more and more difficult to protect these assets, and securing them is a complex issue...

• Format: Paperback
• Language: English
• ISBN: 0128005165
• ISBN13: 9780128005163
• Release Date: July 2014
• Publisher: Butterworth-Heinemann
• Length: 190 Pages