Rural Marketing: Developing the Non-Urban Consumer

by Sanal Kumar Velayudhan

This revised edition comprehensively covers the fundamental aspects of rural marketing with practical examples and cases.

This textbook retains the concept of rural markets and rural marketing and explores the emerging channels such as digitization and ecommerce in rural markets. It includes numerous short cases to illustrate how social and cultural aspects influence rural consumer behaviour. This third edition has five new...

• Format: Paperback
• Language: English
• ISBN: 935479405X
• ISBN13: 9789354794056
• Release Date: August 2022
• Publisher: Sage Publications Pvt. Ltd
• Length: 360 Pages
• Weight: 1.42 lbs.
• Dimensions: 0.8" x 7.4" x 9.7"