Rural Marketing: Targeting the Non-urban Consumer

By Sanal Kumar Velayudhan

This highly practical and informative book provides unique insights into the essential features of rural markets in India as well as challenges posed by the rural consumer. Retaining the managerial... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0761935886
• ISBN13: 9780761935889
• Release Date: December 2007
• Publisher: SAGE Publications Pvt. Ltd
• Length: 252 Pages
• Weight: 0.70 lbs.
• Dimensions: 8.5" x 0.6" x 5.5"