Rural Marketing: Growing the Non-urban Consumer

By Sanal Kumar Velayudhan

Rural markets offer a sizable and resilient pool of consumers to organisations and marketers. This book offers a comprehensive understanding of the fundamentals of rural marketing that influence consumer behaviour within the framework of a rapidly changing economy.

• Format: Hardcover
• Language: English
• ISBN: 1032518758
• ISBN13: 9781032518756
• Release Date: February 2024
• Publisher: Routledge India
• Length: 236 Pages
• Weight: 1.17 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"