Running Events: Policies, Marketing and Impacts

by Vassil Girginov, Jeroen Scheerder, Kostas Alexandris

This is the first book to critically examine the relationship between running events in local, national, and international welfare policy, their marketing and management, and the resulting social impacts.

Drawing on original empirical research, the book presents a series of illustrative case studies, with each chapter containing take-home messages for sport and events managers looking to improve their professional practice. Developing a...

• Format: Hardcover
• Language: English
• ISBN: 1032294590
• ISBN13: 9781032294599
• Release Date: December 2022
• Publisher: Routledge
• Length: 144 Pages