Rudder: Strategic Brand Clarity

by David M. Flanagan

As people in business, everybody is more than familiar with the word "Brand." Few, however, have the foggiest notion what a brand really is...and no clear road on how to build one.

We have been raised in a sophisticated world of business in which the word "brand" has become a nice little marketing buzzword. However, even in the world of professional design, marketing, and advertising, few really understand exactly what a true brand is, how...

• Format: Paperback
• Language: English
• ISBN: 057848904X
• ISBN13: 9780578489049
• Release Date: April 2019
• Publisher: S-Club
• Length: 226 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"