Royal Fever: The British Monarchy in Consumer Culture

by Pauline Maclaran and Cele C. Otnes

Book Overview

No monarchy has proved more captivating than that of the British Royal Family. Across the globe, an estimated 2.4 billion people watched the wedding of Prince William and Catherine Middleton on television. In contemporary global consumer culture, why is the British monarchy still so compelling? Rooted in fieldwork conducted from 2005 to 2014, this book explores how and why consumers around the world leverage a wide range of products, services, and...

• Format: Paperback
• Language: English
• ISBN: 0520273664
• ISBN13: 9780520273665
• Release Date: October 2015
• Publisher: University of California Press
• Length: 384 Pages
• Weight: 1.15 lbs.
• Dimensions: 1.0" x 5.9" x 8.9"