Rowntree and the Marketing Revolution, 1862 1969

by Robert Fitzgerald

Book Overview

Rowntree and the Marketing Revolution, 1862-1969 is a major study in the history of marketing in economic development, in addition to being a history of a well-known international company. Marketing history remains a neglected field of study, yet Rowntree's commercial success has been the direct result of applied marketing methods and major advances in product development, branding and advertising. It is surprising that marketing and mass consumption...

• Format: Paperback
• Language: English
• ISBN: 0521023785
• ISBN13: 9780521023788
• Release Date: February 2007
• Publisher: Cambridge University Press
• Length: 768 Pages
• Weight: 2.33 lbs.
• Dimensions: 1.5" x 6.1" x 9.2"