The Rowman & Littlefield Handbook of Media Management and Business

by L. Meghan Mahoney

Book Overview

This authoritative handbook connects research and industry practice in a one-stop reference for media students and professionals. Addressing the latest technologies and business practices, the handbook offers strategic guidance for solving media management issues in a convergent environment.

• Format: Paperback
• Language: English
• ISBN: 1538174111
• ISBN13: 9781538174111
• Release Date: October 2022
• Publisher: Globe Pequot Publishing Group Inc/Bloomsbury
• Length: 480 Pages
• Weight: 1.82 lbs.
• Dimensions: 1.0" x 7.0" x 10.0"