Routledge Handbook of Sports Sponsorship: Successful Strategies

by Andreu Camps i. Povill, Luiggino Torrigiani, Ferrand/Torrigi, et al.

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events.

The text also provides an accessible review of the legal issues associated with marketing, copyright and contracts...

• Format: Paperback
• Language: English
• ISBN: 0415401119
• ISBN13: 9780415401111
• Release Date: December 2006
• Publisher: Routledge
• Length: 288 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.6" x 9.6" x 6.8"