Routledge Handbook of Sports Sponsorship: Successful Strategies

by Luiggino Torrigiani, Alain Ferrand, Andreu Camps i Povill

Book Overview

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events.

The text also provides an accessible review of the legal issues associated with marketing, copyright and contracts...

• Format: Hardcover
• Language: English
• ISBN: 0415401100
• ISBN13: 9780415401104
• Release Date: November 2006
• Publisher: Routledge
• Length: 288 Pages
• Weight: 1.41 lbs.
• Dimensions: 0.8" x 7.1" x 9.9"