Routledge Handbook of Political Advertising

Book Overview

This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects...

• Format: Paperback
• Language: English
• ISBN: 0367872676
• ISBN13: 9780367872670
• Release Date: December 2019
• Publisher: Routledge
• Length: 418 Pages