Routledge Handbook of Football Marketing

Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world.

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• Format: Paperback
• Language: English
• ISBN: 0367886073
• ISBN13: 9780367886073
• Release Date: December 2019
• Publisher: Routledge
• Length: 448 Pages
• Weight: 1.70 lbs.
• Dimensions: 1.1" x 6.9" x 9.6"