Rooting Up: Essays on Modern Branding

by Emily Soccorsy and Justin Foster

The rise of branding has produced more questions than answers. Here are some answers. In a collection of 44 essays, written over the course of three years, Brand Strategists Emily Soccorsy and Justin Foster share their bold ideas on how to brand in a new world. Rooted in timeless principles, brain science and a spirit of individuality, Soccorsy and Foster forge a brand new path to branding that challenges stale leadership practices, fear-based marketing...

• Format: Paperback
• Language: English
• ISBN: 035979632X
• ISBN13: 9780359796328
• Release Date: October 2019
• Publisher: Lulu.com
• Length: 172 Pages
• Weight: 0.57 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"