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Paperback Role of Social Marketing in Social Enterprises: The Case of Gawle Book

ISBN: 1805241400

ISBN13: 9781805241409

Role of Social Marketing in Social Enterprises: The Case of Gawle

Marketing was taught as a part of applied economics and it became a separate subject of academic in 1900s in US universities and a few German and French universities as well (Tamilia, 2009). Defining marketing history is a challenging task as it demands loads of study and research. The evolution of market economy brought eminent changes in social and economic structure, it gave a new attitude towards business and this new attitude was named "Marketing"...

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Format: Paperback

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