Roi Fundamentals: Why and When to Measure Return on Investment

by Patricia Pulliam Phillips and Jack J. Phillips

Book Overview

ROI Fundamentals

ROI Fundamentals is the first of six books in the Measurement and Evaluation Series from Pfeiffer. The proven ROI Methodology--developed by the ROI Institute--provides a practical system for evaluation planning, data collection, data analysis, and reporting. All six books in the series offer the latest tools, most current research, and practical advice for measuring ROI in a variety of settings.

ROI Fundamentals...

• Format: Paperback
• Language: English
• ISBN: 0787987166
• ISBN13: 9780787987169
• Release Date: February 2008
• Publisher: Pfeiffer
• Length: 300 Pages
• Weight: 0.64 lbs.
• Dimensions: 0.5" x 6.2" x 8.9"