Rock Your Business: What You and Your Company Can Learn from the Business of Rock and Roll

by David Fishof

Book Overview

Would you like your business...
...to burst into public awareness like Lady Gaga?
...to have the long-lived success of Mick Jagger?
...to demonstrate the creativity of The Beatles?

We don't normally think of the music business as a source of entrepreneurial insight, but we should. The best bands have longevity, a depth of customer loyalty, and a level of profitability that puts most businesses to shame. And what they know--about marketing,...

• Format: Paperback
• Language: English
• ISBN: 1936661454
• ISBN13: 9781936661459
• Release Date: September 2012
• Publisher: Benbella Books
• Length: 368 Pages
• Weight: 0.95 lbs.
• Dimensions: 1.0" x 5.4" x 8.2"