How do you land a sweet six-figure marketing gig at the hallowed record label known for having signed everyone from Led Zeppelin to Stone Temple Pilots? You start with a resume like Dan Kennedy's: - Dressed up as a member of Kiss every Halloween - Memorized Led Zeppelin IV at age ten - Fronted a lip-sync band in junior high - Worked as a college DJ while he was a college drop-out In his outrageous memoir, McSweeney's contributor Kennedy chronicles...