Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable

by Kevin Daum

Book Overview

Don't just get your message out. ROAR it out

In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales...

• Format: Hardcover
• Language: English
• ISBN: 0470598794
• ISBN13: 9780470598795
• Release Date: April 2010
• Publisher: Wiley
• Length: 232 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.9" x 6.3" x 7.2"

Customer Reviews

Fable Me This: great spin on marketing book

This is a fresh approach by an enthusiastic and thoughtful author. The story is interesting, entertaining and accessible to those who've read many books on marketing, as well as those who can't seem to crack open any of the 10 or so books on marketing stacked up on their bedside table. It's a great message "hidden" in a wonderfully written fable. Heart, soul, experience, and success are obvious in this book. How could you not want to read it?

Great for the entire Exec Team

I just read ROAR..great book. I love the way the story was laid out and was fun to follow. The message was powerful and very helpful for me and my team. We have been struggling to figure out what makes us unique and ROAR did a great job bringing things into focus. A must read for any Sales and Marketing Exec and small business owner. Can't wait for the next book.

A rare find--A sales and marketing book that works

There are SO MANY sales and marketing books out there touting their virtues....ROAR! is the only one I've ever found that delivers on its own promise. Clear, helpful and very actionable. With an entertaining back drop of some of NYC's best restaurants, follow Lenny's advice and you'll find yourself soon with more customers, the right customers, and the ability to deliver on your promise to them. A definite "must read" for anyone in business -- large or small.

ROAR Delivers the Awesome Experience

ROAR is a book every business owner should read. Its teaches that its not about you, its about the customer. Features make no difference to customers, what it does for the customer is critical. Once your VP of Marketing is firmly established ROAR's 3,500 year old sales process makes prefect sense. Its simple and logical, something every business owner or sales person can use in any situation. BRAVO KEVIN!

FANTASTIC!!!

This book really helped me think not only of my marketing but my business in a whole new way: Giving an awsome experience to each and every customer, re-doing our value proposition, and rethink our brand. The autor's way of telling the story is entertaining as well...- Love that Lenny!