Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners

by Scott Schaefer, Michael Mazzeo, Paul Oyer

Book Overview

While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers...

• Format: Hardcover
• Language: English
• ISBN: 1455598895
• ISBN13: 9781455598892
• Release Date: June 2014
• Publisher: Business Plus
• Length: 304 Pages
• Weight: 1.16 lbs.
• Dimensions: 1.2" x 5.9" x 9.1"