Road to Relevance: 5 Strategies for Competitive Associations

by Mary Byers and Harrison Coerver

Book Overview

Help move your organization to greater discipline, focus, and value Association leaders must be disciplined strategists, focusing the organizations they serve on value they can deliver and structuring accordingly to compete in the "new normal." Road to Relevance is the follow-up and complementary companion to the bestselling Race for Relevance: 5 Radical Changes for Associations , which identified six challenges that forever changed the association...

• Format: Hardcover
• Language: English
• ISBN: 0880343567
• ISBN13: 9780880343565
• Release Date: July 2013
• Publisher: Jossey-Bass
• Length: 165 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.8" x 6.1" x 9.1"