Riding the Waves of Culture, Fourth Edition: Understanding Diversity in Global Business

by Charles Hampden-Turner and Fons Trompenaars

The bestselling guide to leading effectively in a global business environment--now updated to address radical changes in politics, society, economics and tech There's so much more to the role of culture in business than etiquette and local customs. Recognizing its importance--and providing a clear-eyed look at how it works in real-life scenarios--is why Riding the Waves of Culture became essential reading when it was first published in 1997. While...

• Format: Hardcover
• Language: English
• ISBN: 126046864X
• ISBN13: 9781260468649
• Release Date: December 2020
• Publisher: McGraw-Hill Companies
• Length: 432 Pages
• Weight: 1.56 lbs.
• Dimensions: 1.6" x 6.0" x 9.1"