Richard Branson, Virgin King: Inside Richard Branson's Business Empire

by Tim Jackson

Book Overview

Richard Branson is one of the world's most successful entrepreneurs and possibly its most successful public relations man. Whether he's promoting the Sex Pistols, hitting British Airways with a multimillion-dollar libel suit, breaking the speed record for crossing the Atlantic by boat, or cracking a monopoly on condoms in the UK, Branson cultivates his public image relentlessly: hip, charming, casual, open-minded, nice, fun. But behind the dazzling...

• Format: Hardcover
• Language: English
• ISBN: 0761503439
• ISBN13: 9780761503439
• Release Date: January 1996
• Publisher: Prima Lifestyles
• Length: 440 Pages
• Weight: 0.55 lbs.
• Dimensions: 1.3" x 5.8" x 8.8"

Customer Reviews

Virgin King

I'm with the above Arabian Night.I'd like to make dinner with you and dance real slow.But I would be happy with a job and honored to serve you :)What'd yah say, big boy?

Great book for entrepreneurs.

A good book detailing the rise and riches of Richard Branson. A truly good book for entrepreneurs.

Opportuntiy for you Richard

Richard..Iam the only Arabian RnB, Soul and blues singer in UK and globally too! You have one talented artist here who has gutts too and faith in himself but need help..forget financing me..just hear me sing email me please and let us talk...

Changed my view of Richard Branson

I was given this book as I'm a great fan of Richard Branson. I used to think - "Wow, what a great man". Now I think - "Hmm, what an interesting guy - I'd like to chat with him over a beer!". The book is well written and held my attention well, The author at first paints a picture of Richard as a somewhat ruthless man, but by the end of the book it is easy to see that the author has an admiration for him which goes beyond his ability to make a million. The book is also an interesting insight into the workings of the music and airline industries. If you have a strong opinion about Richard Branson, love him or hate him, I'd recommend this book.

What a business man, what a book

This book is a must for anyone who has ever, as I have, sought to become financialy stable though a variety of different businesses. From the begining of the empire this book gives a blow by blow account of Richard Branson's rise from mail order vinal records to starting and owning an airline,and in his personal life, from the failure of his first marriage to the first time he held his son.Possibly the greatest PR man ever, you'll see how Richard Branson can be asked to join in on a project (as with Virgin Atlantic) and ultimately taking full charge and often driving out business partners, thus handing full control over to the Virgin group.If you've ever wonderd how people like this get to be so rich and powerful, READ THIS BOOK.