Rhetorical and Critical Approaches to Public Relations II

by Elizabeth Toth and Elizabeth L. Toth

Book Overview

This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition's contribution to the definition of public relations and PR practice; explores the role of PR...

• Format: Paperback
• Language: English
• ISBN: 0805864245
• ISBN13: 9780805864243
• Release Date: February 2009
• Publisher: Routledge
• Length: 392 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.9" x 6.0" x 8.9"