Rhetoric in an Organizational Society: Managing Multiple Identities

by George Cheney

What does it mean to speak with a collective voice? This is the central question addressed in Rhetoric in an Organizational Society. The author explains how in advanced industrial society many of the messages that individuals see and hear are associated with organizations of great size, resources, and power. Organizational messages take the forms of advertising, public relations, issue advocacy, doctrine, annual reports, policy statements, newsletters,...

• Format: Hardcover
• Language: English
• ISBN: 087249733X
• ISBN13: 9780872497337
• Release Date: January 1991
• Publisher: University of South Carolina Press
• Length: 202 Pages
• Weight: 1.30 lbs.