Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth

by Stephen Diorio and Chris K. Hummel

Book Overview

Crush siloes by connecting teams, data, and technologies with a new systems-based approach to growth.

Growing a business in the 21st Century has become a capital intensive and data-driven team sport. In Revenue Operations: A New Way to Align Sales and Marketing, Monetize Data, and Ignite Growth, an accomplished team of practitioners, academics, and experts provide a proven system for aligning revenue teams and unlocking growth...

• Format: Hardcover
• Language: English
• ISBN: 1119871115
• ISBN13: 9781119871118
• Release Date: April 2022
• Publisher: Wiley
• Length: 304 Pages
• Weight: 1.10 lbs.
• Dimensions: 1.1" x 6.3" x 9.3"