Revenue Management and Pricing Strategies

by Carolin Lusby and Tamilla Curtis

Fundamentals of Revenue Management: Provide a comprehensive overview of revenue management principles, including demand forecasting, inventory management, pricing optimization, and capacity utilization, with a focus on maximizing revenue and profitability.Market Analysis and Customer Segmentation: Discuss techniques for market analysis and customer segmentation to identify target markets, understand consumer behavior, and tailor pricing strategies...

• Format: Hardcover
• Language: English
• ISBN: 1787152928
• ISBN13: 9781787152922
• Release Date: January 2025
• Publisher: Kruger Brentt Publisher Uk. Ltd.
• Length: 326 Pages
• Weight: 1.72 lbs.
• Dimensions: 0.8" x 7.0" x 10.0"