Revenue Management: A Practical Pricing Perspective

by Ian Yeoman

Book Overview

Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.

• Format: Paperback
• Language: English
• ISBN: 1349317136
• ISBN13: 9781349317134
• Release Date: December 2010
• Publisher: Palgrave MacMillan
• Length: 273 Pages
• Weight: 0.76 lbs.
• Dimensions: 0.6" x 5.5" x 8.5"