Return on Strategy: How to Achieve It!

by Michael Moesgaard Andersen, Morten Froholdt, Flemming Poulfelt, et al.

Why is it that many companies meticulously following recipes on management and strategy fail? Did Google, Skype, Ryanair, Huawei and a number of other successful companies buy into a well thought out strategy and adhered to that over time? How do companies deliberately opting out of the recipe game and opting into the out-of-the-box-thinking fare? In short, why is it that some companies achieve a higher Return on Strategy than others?

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• Format: Hardcover
• Language: English
• ISBN: 0415805090
• ISBN13: 9780415805094
• Release Date: December 2009
• Publisher: Routledge
• Length: 316 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.9" x 6.3" x 9.2"