Return on Investment in Meetings and Events

by Jack J. Phillips, Patricia Pulliam Phillips, M. Theresa Breining

The Phillips ROI Methodology(TM) utilizes five levels of evaluation, which are essential in determining the return on investment.At Level 1 - Reaction and Planned Action, attendee and stakeholder... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0750683384
• ISBN13: 9780750683388
• Release Date: December 2007
• Publisher: Routledge
• Length: 304 Pages
• Weight: 0.96 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"