Return on Engagement: Content Strategy and Web Design Techniques for Digital Marketing

by Tim Frick and Kate Eyler-Werve

Book Overview

In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web...

• Format: Paperback
• Language: English
• ISBN: 0415844614
• ISBN13: 9780415844611
• Release Date: September 2014
• Publisher: Routledge
• Length: 258 Pages
• Weight: 1.60 lbs.
• Dimensions: 0.7" x 7.4" x 9.1"