Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing

by Tim Frick

Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and more. Integral tools, such as content management systems, blog software, analytics, browser extensions and API's...

• Format: Paperback
• Language: English
• ISBN: 0240812832
• ISBN13: 9780240812830
• Release Date: May 2010
• Publisher: Focal Press
• Length: 319 Pages
• Weight: 1.90 lbs.
• Dimensions: 0.9" x 7.4" x 9.6"