- How do generals -- and business strategists -- outwit their opponents? - Where do designers and artists get their inspirations from? - How can all of us 'pump up the originality' and steer our thinking off the standard, well-worn tracks? Everyone, as the French philosopher Ren? Descartes pointed out long ago, thinks. That's the easy bit. The harder part, and what this book is really about, is how to make your thinking original...
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