Rethinking Marketing

by Hooi Den Huan, Hermawan Kartajaya, Philip Kotler

This book offers a fresh perspective on understanding how successful business strategies are crafted. It provides insights into the challenges and opportunities present in changing Asian business... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 9810677944
• ISBN13: 9789810677947
• Release Date: December 2006
• Publisher: FT Press
• Length: 240 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.5" x 5.9" x 8.9"