Rethinking Luxury: How to Market Exclusive Products and Services in an Ever-Changing Environment

by Markus Albers, Martin C. Wittig, Fabian Sommerrock, et al.

Book Overview

The luxury market has long been the exception. Protected for decades - and even centuries - from swings in economic fate and taste by consumers with money and demands for something extraordinary. But the world is changing, and those changes have already initiated some of the first-ever structural changes to the once-untouchable luxury market.This essential book paints a roadmap for the future of marketing to the rich and super-wealthy. Written by...

• Format: Paperback
• Language: English
• ISBN: 191064997X
• ISBN13: 9781910649978
• Release Date: January 2017
• Publisher: Lid Publishing
• Length: 264 Pages
• Weight: 1.32 lbs.
• Dimensions: 0.9" x 6.2" x 9.2"