Rethinking Communication Strategies in the Automotive Industry

by Léa Platel

The car industry is a 100-year old industry. During this century it has seen success, glory, and always overcame challenges. Today, it is facing a new issue: the environmental concern. Pressure is... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3843367094
• ISBN13: 9783843367097
• Release Date: November 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 104 Pages
• Weight: 0.36 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"