Retailing

by Robert F. Lusch, Patrick M. Dunne, James R. Carver

Book Overview

Full-color, completely current, and packed with practical applications, the Eighth Edition of RETAILING puts students on the inside track to success in the fast-moving retail industry. RETAILING is written by a seasoned author team whose expertise informs every page and whose innovative approach has earned this market-leading text endorsement by the National Retailing Federation. While others may focus on lackluster descriptions of retailers and their...

• Format: Hardcover
• Language: English
• ISBN: 1133953808
• ISBN13: 9781133953807
• Release Date: January 2013
• Publisher: Cengage Learning
• Length: 720 Pages
• Weight: 3.15 lbs.
• Dimensions: 1.1" x 8.4" x 10.7"