Retailing Principles Second Edition: Global, Multichannel, and Managerial Viewpoints

by Lynda Gamans Poloian

What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global , Multichannel and Managerial Viewpoints , 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies...

• Format: Hardcover
• Language: English
• ISBN: B00GSCSPCO
• ISBN13: 9781563677427
• Release Date: March 2013
• Publisher: Fairchild Books
• Length: 592 Pages
• Weight: 5.15 lbs.
• Dimensions: 1.7" x 8.6" x 11.1"