Retailing Principles: A Global Outlook

by Lynda Gamans Poloian, Dorothy S. Rogers, Linda Poloian

This introduction to the world of retailing provides a global perspective, enhanced by carefully chosen examples and visuals and by global retail profiles at the end of each unit. The multichannel approach integrates brick-and-mortar stores, e-tailing and catalogue retailing as key growth strategies for retailers and discusses the effects of September 11 on the retailing industry.

• Format: Hardcover
• Language: English
• ISBN: 1563671921
• ISBN13: 9781563671920
• Release Date: December 2002
• Publisher: Fairchild Publications
• Length: 580 Pages
• Weight: 3.80 lbs.
• Dimensions: 1.5" x 8.6" x 11.4"