Retailing: Market and Firm Level

by Vibrant Publishers and V. Kumar

Retailing: Market and Firm Level by V. Kumar delves into the complexities of the retailing industry, providing a comprehensive understanding of both market-level dynamics and firm-specific strategies. This insightful book offers an in-depth exploration of key retail concepts, including consumer behavior, market trends, supply chain management, and the technological disruptions shaping the future of retail.

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• Format: Hardcover
• Language: English
• ISBN: 1636513069
• ISBN13: 9781636513065
• Release Date: November 2024
• Publisher: Vibrant Publishers
• Length: 276 Pages
• Weight: 1.20 lbs.
• Dimensions: 9.0" x 0.8" x 6.0"