Retailing: Integrated Retail Management

by James R. Ogden and Denise T. Ogden

This undergraduate-level text provides a cohesive introduction to all of the various elements essential for effective retail management: accounting, finance, management, information technology, and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0618223452
• ISBN13: 9780618223459
• Release Date: February 2004
• Publisher: South Western Educational Publishing
• Length: 544 Pages
• Weight: 2.70 lbs.
• Dimensions: 0.9" x 8.0" x 10.0"

Customer Reviews

That Uses Many Of The Same Models As Other Forms

"..... The approach of Retailing: Intetrated Retail Management is to offer the student an overview of the retail process through the use of an intetrated retail management (IRM) plan. The steps involved in retailing as presented in the text ae tied together throught the IRM plan. The flow chart depicting the IRM plan appears on every chapter opener, so that students can retain the big picture of the folow of operations at a typical retail establishment. Additionally, the concept of e-tailing is included throughout the text, and not treated as a stand-alone chapter. This helps emphasize that e-tailing is a form of retailing THAT USES MANY OF THE SAME MODELS AS OTHER FORMS...." [from the book of the preface]