Retailing in the Twenty-First Century 2nd Edition

by Jay Diamond and Sheri Litt

Book Overview

Retailing in the Twenty-First Century introduces students to the field of retailing with the most current retailing principles and practices. This comprehensive text covers such current shifts as retailers expanding into overseas markets and others repositioning themselves to respond to the latest merchandising and management trends. More and more retailers are reconsidering their customer bases and are focusing on multicultural consumer segments...

• Format: Hardcover
• Language: English
• ISBN: 1563677059
• ISBN13: 9781563677052
• Release Date: March 2009
• Publisher: Fairchild Books
• Length: 512 Pages
• Weight: 4.25 lbs.
• Dimensions: 1.3" x 8.8" x 11.2"