Retailing in the 21st Century

by Chris Thomas, Rick Segel, Chris Thomas

Book Overview

Say what you will about Wal-Mart and the retailing giants. According to authors Chris Thomas and Rick Segel, of Retailing in the 21st Century, there will always be room for a solid, well-run local store or regional chain with excellent service and or an interesting market niche. Thomas and Segel show students how to be that merchant.

This book will help students understand how to start a retail business from the ground up. The authors' focus...

• Format: Paperback
• Language: English
• ISBN: 0471723207
• ISBN13: 9780471723202
• Release Date: July 2005
• Publisher: Wiley
• Length: 288 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.6" x 7.6" x 9.1"