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Paperback Retail Product Management: Buying and Merchandising Book

ISBN: 0415577586

ISBN13: 9780415577588

Retail Product Management: Buying and Merchandising

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Book Overview

Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the necessary skills to understand and tackle these challenges.

Retail Product Management explains the importance of retailing as a customer-focused...

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