Retail Marketing - Textbook

by Patrick M. Dunne, Robert F. Lusch, Patrick M. Dunne

Retail Marketing offers a thorough look into retail management, with coverage of advertizing, location, pricing, policies, administration, the customer and more. Features include: the strategic planning model; retailing in action scenarios that discuss ethics, international retailing or competitive strategy; and legal and financial chapters that offer coverage of financial planning and statements, including a six-month merchandizing budget.

• Format: Hardcover
• Language: English
• ISBN: 0538826975
• ISBN13: 9780538826976
• Release Date: January 1993
• Publisher: Thomson South-Western
• Length: 865 Pages
• Weight: 3.00 lbs.