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Paperback Retail Marketing Management: The 5 Es of Retailing Book

ISBN: 1526446855

ISBN13: 9781526446855

Retail Marketing Management: The 5 Es of Retailing

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Format: Paperback

Condition: New

$68.29
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Book Overview

In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing:

- Entrepreneurial, innovative and customer-centric mindset
- Excitement
- Education
- Experience
- Engagement

These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon,...

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