Retail Marketing Management: The 5 Es of Retailing

by Dhruv Grewal

Book Overview

In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing:

- Entrepreneurial, innovative and customer-centric mindset
- Excitement
- Education
- Experience
- Engagement

These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon,...

• Format: Paperback
• Language: English
• ISBN: 1526446855
• ISBN13: 9781526446855
• Release Date: January 2019
• Publisher: Sage Publications Ltd
• Length: 200 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.5" x 6.6" x 9.4"