Retail Marketing Communication and the Consumer Behaviour of Selected Generations

by kusa

The focus of this tri-authored scholarly work is on marketing communication and consumer behaviour of the selected generations X, Y, and Z in terms of the size of purchases and the types of retail outlets they use.

• Format: Hardcover
• Language: English
• ISBN: 1800798555
• ISBN13: 9781800798557
• Release Date: August 2022
• Publisher: Peter Lang Ltd, International Academic Publis
• Length: 194 Pages
• Weight: 0.99 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"