Retail Management

by Avijit Ghosh

This integrative view of retail management blends strategic market-planning issues with tactical market programming issues. Emphasising the impact of consumer, competitive, and technological... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0030767490
• ISBN13: 9780030767494
• Release Date: January 1994
• Publisher: Houghton Mifflin
• Length: 650 Pages
• Weight: 3.08 lbs.
• Dimensions: 1.4" x 7.8" x 9.6"