Retail Management

by Chetan Bajaj, Rajnish Arya, Nidhi Varma Srivastava

The book explores core concepts explained through managerial examples. The exposition also provides in-depth coverage of the four key components of retail marketing management, crucial to effective... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 019566986X
• ISBN13: 9780195669862
• Release Date: September 2004
• Publisher: Not Avail
• Length: 544 Pages

Customer Reviews

Great Book

Great Book. Gives a good review about developments in the Indian retail sector. Lot of contemporary cases especially in unorganised retail that is so unique to india. Easy to read style.