Retail Management

by Ronald W. Hasty and James Reardon

Book Overview

This text provides strong practical emphasis and up-to-date coverage of recent concepts in the area of retail management. It includes many examples based on a range of retail venues and cases are included to consolidate learning. Information covered includes: Internet retailing; interactive television shopping; personalized shopping databases; the impact of globalization on retailing; and considers factors such as retailing as entertainment, retail theatre and other evolving customized retail formats.

• Format: Hardcover
• Language: English
• ISBN: 0070270317
• ISBN13: 9780070270312
• Release Date: January 1996
• Publisher: McGraw-Hill Companies
• Length: 688 Pages
• Weight: 2.65 lbs.

Customer Reviews

An excellent basic introduction with good advice.

I bought my copy at a small store in Cairo, Egypt and devoured it.The layout is appealing but a bit too appealing for my taste - a little too liberal with the color in areas that do nothing to enhance the sound advice within.I've read many books on retailing and even owned a couple businesses myself. This book is better than most and I especially appreciated the explanation on location for your retail business. These authors explain why one type of location will work for a certain class of business, but not for another class - I've not found many writers that explain this differentiation, but it is of especial importance.I rated this book four stars, but 4-1/2 would be more fair. The book is a good introduction but is skewed a little too sharply towards chain stores and franchises. Still, no serious entrepreneur should be without this book in their library!I also greatly appreciated the lessons learned advice.Retail Management is as useful in Alexandria, Egypt as in Alexandria, Virginia!